JOHN RAY Owner, Ray Business Advisors, LLC

Transforming Your Business with Better Pricing

Price is the most powerful growth driver a business owner can utilize, yet often the most underappreciated part of the enterprise. Pricing is one of the principal causes of business failure. At the same time, changes in price offer the quickest way to transform a company.

This session will answer questions like:

  • Why price is your most powerful growth driver?
  • How to increase your prices and not lose customers.
  • How to apply the value equation to your business.
  • If you have a single price for a product, why that price is wrong.
  • The most powerful concept you must grasp to get a better price.


This session will positively challenge you with fresh and different ways to look at your business, and you will walk away with new strategies to improve your profits and to help you attract the customers with whom you most want to do business.